Recent statistics reveal near-explosive growth for Twitter in Sweden, Denmark, and Norway. The social network might just get too big to ignore anymore.
Twitter has long been described as “small, but elite” – a networking tool for the chattering classes consisting mainly of journalists, politicians, and business professionals. Not so anymore:
- More than half of Sweden’s near 300.000 Twitter accounts have been created during the past year, according to the Swedish Twitter census released by Intellecta Corporate today. The number of accounts has tripled since the last census a year ago, and more than half of the accounts have tweeted in the last month.
- Twitter in Norway has doubled in size over the past two years, and now counts 11 percent of the population among the users. 410.000 Norwegians logged on weekly in the first quarter of 2012, according to stats from analytics agency TNS Gallup released last week.
- In Denmark, the number of Twitter accounts is almost doubled from late 2010 to the end of 2011, according to this beautiful infographic by Atcore and Overskrift.dk.
Kids lead the way
The statistics say little about possible reasons for Twitter’s growth over the past year. I can really only speak for the Norwegian Twitterverse, but my impression is that Twitter has gone mainstream. Younger users (under 30 y.o.) account for the majority of new users.
One contributing factor may be local celebrities’ use of the social network. National broadcasters NRK and TV2 have also embraced Twitter, particularly in their sports coverage. And national and international media have brought stories of Twitter as the arena for following international stars from various arenas – music, movies, sports, or politics.
Whatever the reasons for the recent growth spurt, Twitter is obviously a network worth keeping an eye on in the Nordics. I’ll keep my eye out for new data from Finland and Iceland as well.
In the meantime, enjoy this really interesting and fun graph from the Swedish Twitter census, where you can search for different Twitter users and see their place in the national Twitter hierarchy. Enjoy!
(Thanks to the wonderful Hanne Klintøe for sending me the Danish infographic!)
Crown prince Haakon himself announced his wife’s new Twitter presence from the @Kronprinsparet account, tweeting that “the missis now has her own Twitter account. Follow her!” on Friday.
12,000 followers in a day
And a lot of Twitter users have followed his lead – in the day since the crown princess announced her presence in the Twitterverse, she has amassed over 12,000 followers. She profiles herself as “a proud mother of three & dedicated book worm”.
Crown princess Mette-Marit says on Twitter that she does all her tweeting herself, and is already engaging in conversation with other Twitter users – and using hashtags. Today, she celebrated the 8th birthday of her daughter, princess Ingrid Alexandra, by tweeting her a link to the poem “A Note” by Polish poet Wislava Szymborska.
The Norwegian crown prince and princess have been using social media for their humanitary and royal duties for a few years, and hired a social media advisor back in 2010.
Any other Nordic royal family members or dignitaries on Twitter or Facebook? Leave me a hint in the comments section!
The Danish election a week ago gave us a new Danish record: Twitter traffic was driven to new hights, according to the Overskrift.dk blog.Election day, the Danes sent an impressive 28.000 tweets:
While I don’t automatically believe that the fact that more tweets mentioned “Thorning” than “Løkke” leading up to the election should be interpreted as an indication of the outcome (Thorning-Schmidt was also way ahead in polls), it is certainly an interesting correlation.
Thanks to Stefan Bøgh-Andersen for letting me use their wonderful graphs!