Four out of ten Norwegian children under the age of three use tablets or smartphones, a new report from the Norwegian Centre for ICT in Education reveals.
If you count children aged six or less, a whopping 60 % have used touch-control screens. More than half the children have their touch-screen debut before they are four years old. 14 % of the first-time users are actually just one year old.
- Having evidence that children this young are experienced digital users provides exciting new possibilities for kindergartens and new teaching methods, project manager Barbro Hardersen said to Norwegian news agency NTB.
Norwegian authorities are quite positive to introducing children to technology at an early age. In the current framework for the kindergarten sector, the Norwegian Department for Education states that “children should experience digital tools as a source for play, communication and learning”.
This places new demands on early-education teachers’ digital competences, a challenge the authorities are well aware of:
- If kindergarten employees are able to use digital tools in their everyday work, they can be included in different teaching activities, such as digital stories or films, using GPS, or using applications for themes discussed in the kindergarten. If the child enjoys climbing trees, send a camera up the tree with them so you can watch and talk about their experience from the treetop later on, Hardersen said.
ComScore released new Internet usage data for Europe today.
The September data only confirm that people in Northern Europe are incredibly connected. We are online most of the time – although we are smashed by the UK, where users spend as much as 35,6 hours online each month.
But the stats also offer up a comparison: How much time do we actually spend online in Scandinavia?
Since four out of the five Northern Europe countries are included in the data (I guess there just aren’t enough Icelanders?), we can paint this picture of how much time people in the Nordics spend online:
1. Norway: 27.8 online hours per user/month
2. Finland: 24.9 online hours per user/month
2. Sweden: 24.9 online hours per user/month
4. Denmark: 22.2 online hours per user/month
I haven’t gotten around to thinking about reasons for these differences – if anyone has any insight as to why Norwegians are online 5,6 hours more than Danes each month, for instance, I would appreciate it!
A post in the Marketing Monday series here on Socialmedianordic.com
While Scandinavian B2C marketers seem to be quite convinced of the possibilities offered by social media – evangelizing, even – B2B marketers here in Northern Europe are not quite there yet.
Where to begin?
I strongly believe that social media offer great prospects for business to business marketing. We just need to get out of the “we need to be on Facebook, then the world will magically transform into a wonderful and happy place” misconception. Social media may do great things for you, but only if you apply yourself and keep your business goals in mind.
But as an inspiration to B2B marketers in the Nordics, I will start compiling a list of social media B2B efforts in Northern Europe. I have realized that trying to dig out all the examples before ever starting this post would be too daunting a task (see, I do have the occasional insight).
List of social media efforts
Instead, I will start by just posting the ones I’m aware of as of yet – mostly Norwegian examples, since Norway is the market I work in every day. And then I will start expanding the list. Hopefully, some of my Swedish, Danish, Finnish, and Icelandic readers will contribute along the way. Please email me or leave a comment if you have interesting info!
This is just the mere beginnings of a Nordic catalogue of B2B social media initiatives:
- Shipserv : A great example of content marketing for the shipping industry. This case study is carefully documented in a master’s thesis by Haakon Jensen (where there’s more gold to be found for those willing to read the whole thing – download his thesis here).
- Visma, a Norwegian supplier of business software, have built a community for their customers in order to improve customer support and satisfaction.
- Companybook is a Norwegian startup trying to combine social media and business intelligence for businesses. They want to be somewhere between Facebook and LinkedIn – a place where businesses, not people, can socialize.*
- Mintra is an e-learning supplier focusing on the offshore industry. Their efforts in social media have been beautifully detailed in this blog post by digital agency Halogen (in Norwegian, but ask the author Helena Makhotlova for more insights)