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Crowdfunding enters Scandinavian cultural scene

Crowdfunding, having the public chip in to finance great ideas and projects, is hardly a new phenomenon. We’ve seen it done successfully in fundraising for years, for instance through Kiva.org and Kickstarter.

kroner med hull

Photo: Aslakr ond Flickr/CC-BY-2.0

The arts and culture have embraced this financing model. Starting in 1992, Finnish sci-fi project Star Wreck has been an online cult phenomenon, attracting production help, downloads, and purchases from all around the world. Though not strictly a crowdfunding project, it’s definately a forerunner of the trend.

The first Scandinavian truly crowdfunded cultural project I’m aware of, was Norwegian rock group Kaizer’s Orchestra‘s collecting money from fans toward the recording of a new album in 2010. But since then, crowdfunding is rapidly becoming mainstream activity for lots of cultural innovators.

Does crowdfunding work?

The big question, of course: Does it work? Are projects getting funded? The answer is a definate maybe, so far. While there is no lack of fundraising efforts, the Scandinavian public are somewhat reluctant in opening their wallets – yet. But it’s early days, stil, and a little too soon to prophesy doom to the Scandinavian crowdfunding projects. Instead, let’s have a quick look at the status quo.

(I do not in any way believe that this is a complete list of Scandinavian cultural crowdfunding projects. If you know of any I have missed, please leave a note in the comments section!)

Sweden racing ahead

Sweden is taking the lead. Since 2010 the public have paid up for culture through the website Funded By Me. Several projects have been realized due to collective efforts online.

People in Sweden’s capital Stockholm also have the opportunity to contribute through Crowdculture.se, where they can vote for their favorite projects and help fund their development. Crowdculture.se is particularly interesting since it is in part initiated by local authorities in Stockholm. To my knowledge, this is the first example of crowdfunding efforts by the public sector in Scandinavia.

Norwegians getting started

This summer saw crowdfunding in general entering the Norwegian cultural scene as well, since Funded By Me launched a Norwegian sister-site to their Swedish operation. A local theatre group in Oslo is among the first candidates for crowdfunding. The response to the Norwegian site seems to be so-so so far, but I look forward to following their progress.

New Danish site

The Danish cultural scene has recently been expanded by the launch of Boomerang, a new crowdfunding site for arts and culture. Not many projects seem to have caught the eye of financers as of yet – but again, it’s early days and too soon to deem any crowdfunding efforts a success or a failure.

Less culture, more crowd: Iceland and Finland

Though not a cultural project per se, the Finnish crowdfunding efforts of Hub Helsinki pave the way for new crowdfunding projects in Finland.The cooperative of people trying to change the world are attempting to raise €50,000 towards the refurbishing of their new premises in Helsinki. The Aalto Social Impact initiative has taken a serious interest in crowdfunding in Finland.

I have not been able to find examples of crowdfunded cultural projects on Iceland. This is probably due to my abysmal comprehension of Icelandic – the country which crowdsourced its new constitution must surely have some interesting projects to show for. If you know of any, please leave a note in the comments section!

If you are interested in crowdsourcing as a phenomenon, check out this extensive list of crowdfunding sites. Among the inspirations for this post are the blogs of Danish Mikael Mejlvang, a.k.a. “Municipality Man” (blogs in Danish), and Arts and Business Norway (in Norwegian). Thanks!

Islands are Facebook crazy: Iceland, Faroe Islands top Nordic Facebook stats

New post in Socialmedianordic.com series Stats on Thursday!

A fun discovery: The Scandinavian Northern European obsession with Facebook is most extreme in the west, and diminishes the further east you live.

Islands at the top

According to Facebook statistics from Socialbakers.com, Iceland has the highest Facebook penetration of the population in Northern Europe – in fact, with two thirds of the population facebooking, Iceland is the third most Facebook-saturated country in the world!

Facebook penetration gets less intense the further east you get in Scandinavia (international penetration ranking in parentheses):

  • 68 % in Iceland (3. place)
  • 60% in Faroe Islands (5. place)
  • 54% in Norway (8. place)
  • 50% in Denmark (15. place)
  • 49% in Sweden (29. place)
  • 39% in Finland (43. place)

Facebook penetration in the Nordic countries, according to Socialbakers.com data, September 2011

Icelanders have most Facebook friends; all Nordic countries are avid users

A number of studies have shown that web users in the Nordic countries are extremely Facebook-friendly. Iceland and Norway are both in the top 10 countries in regards to Facebook penetration in the population, according to Socialbaker.com stats.

But how friendly are we really? And how connected? A great question from Nikki Schei on Twitter (in Norwegian), how many Facebook friends does the average Norwegian have? I had to find out. And in the process, I got the stats for the other Nordic countries as well.

Scandinavians way above world average on Facebook

The answer to Nikki’s question, as it turns out, is approximately 230. That’s way above the international average of 130, according to Facebook’s own statistics page.

Chart: Average number of Facebook friends in the Nordics

Average number of Facebook friends in the Nordics

I aquired this number thanks to Facebook’s Nordic account executive, Petter Høie, who was very helpful in the Facebook group for Facebook marketeers in Norway. And he helped me with the statistics for the rest of the Nordics too.

Icelanders friendliest in the Nordics

The Icelanders are the friendliest of the bunch. They average approximately 290 Facebook friends apiece.

Norwegians are in second place with their 230 friends each.

Sweden and Denmark tie for third place, they average 190 friends, while Finland are slightly less sociable: Finnish users have on average 180 Facebook friends. Still way ahead of the international average!

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