Category Archives: YouTube

Nordic airlines lead the pack in social media experimentation

Two very newsworthy social media initiatives by Nordic airlines saw the light of day last week.

One sees a very creative video stunt that is circling the globe via YouTube. The other goes new ways and explores smash hit service Instagram as a new interaction channel with customers and stakeholders.

Finnair goes viral for India Republic day

Passengers on a Finnair flight to Delhi, India were both surprised and delighted on January 26. The cabin crew took to the isles brandishing their brand-new Bollywood style dance in honor of India’s Republic Day.

The company uploaded the video of their stunt to YouTube, and it has been an immediate hit: At time of writing, the video has been viewed more than 2,5 million times.

Finnair as a company are by no means novices to the social media sphere. In addition to the practically mandatory Facebook and Twitter presence, they maintain several blogs in both Finnish and English.

And when Finnair launched their new route to Singapore last year, they did it with a massive Angry Birds campaign. Almost needless to say, the campaign went crazy viral.

Scandinavian Airlines joins the Instagram afficionados

SAS, Scandinavian Airlines, have recently started trying out Instagram as a marketing tool. Their Instagram account, flysas, has almost 300 followers – not bad, concidering the relative newness of Instagram.

Christian Kamhaug, SAS’ head of social media, writes in a blog post (in Norwegian) that this is purely an experimental stunt, but that SAS gets new Twitter followers every time they post new pictures on Instagram.

Their Instagram glory may be on the rise, though. Last Friday, SAS launched an Instagram contest with a trip to Shanghai, China as the prize.

Photos have already started coming in on the Instagram hashtags connected with the contest. I look forward to following the contest towards the February 15 deadline!

Will Denmark’s new polar bear baby become a Facebook sensation?

Denmark’s new darling is polar bear baby Siku, who was born November 22 in the Skandinavisk Dyrepark zoo. His mother didn’t have enough milk to sustain her new, super cute offspring. If he stayed with the mother, Ilka, he would surely die – so the zoo administration decided to try to raise Siku themselves.

The survival of baby Siku is now in the hands of zoo director Frank Vigh-Larsen. The tiny creature needs to be fed from a bottle eight times a day – and it is working, he has grown by almost two kilos since he was born.

“Siku” means “Ocean ice” in Greenlandic. The zoo administrators hope that, if Siku reaches maturity, he can be a part of the international breeding programme for polar bears that zoos around the world participate in. The arctic bear is an endangered species, and massive efforts are being made to ensure the future of these magnificent animals.

Being a bottle-baby of the social media age, you can of course follow Siku on Facebook. Will this become Northern Europe’s newest Facebook sensation? The cuteness factor should certainly ensure shareability. And you can enjoy more photos of Siku at the zoo homepage. He has already been a massive hit on the BBC website and on the Mirror site.

And on that note, I wish all readers of Social Media Nordic a very happy Christmas!

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