Category Archives: Mobile
This post marks the start of another series here on Socialmedianordic.com: Marketing Monday. Stay tuned for new marketing insights from the Nordics at the beginning of each week!
A recent survey among smartphone users in Norwegian telecom operator NetCom‘s user panel reveals that a staggering 64 % of users now watch TV or movie clips on their phones.
- YouTube is probably the most-used service, but we see an increase in the use of other platforms as well, NetCom product director Lars Ryen Mill says to Mobizmag.com (article in Norwegian).
50% of Norwegian cell phones are smartphones
Norway has one of the world’s highest smartphone penetrations – 90% of phones sold through NetCom retail channels in August were smartphones, according to the article.
This extremely high figure is confirmed by independent analysis agency TNS Gallup. In a breakfast meeting I attended there September 16, they quoted statistics claiming that more than half the phones currently using mobile internet services in the country, are smartphones.
What of offline smartphones?
There is of course one possible flaw in these statistics: The NetCom panel is opt-in, recruited from among the company’s smartphone-using customers. And the TNS Gallup numbers do not take into account mobile phones that are not used to surf the Internet.
Nonetheless, smartphones are emerging as one of the most interesting marketing channels anywhere. The high smartphone penetration in Scandinavia makes the region particularly interesting to follow, and I am confident that great marketing case studies will come out of the Nordic countries before long.
iPhone most popular smartphone in Norway
I am trying to find recent figures from the smartphone markets in other Scandinavian countries as well (let me know if you have an inkling where the best stats are to be found). In the meantime, here are the most popular smartphone manufacturers in the Norwegian market, as quoted in another Mobizmag.com article:
1. Apple (33 %)
2. HTC (19 %)
3. Sony Ericsson (14 %)
4. Samsung (12 %)
5. Nokia (9 %)
6. ZTE (7 %)
7. LG (6 %)