About Social Media Nordic

Social Media Nordic is a collection of statistics, campaigns, case studies, examples and other interesting information about the use of social media in Northern Europe – Norway, Sweden, Denmark, Finland and Iceland.

Who am I?

The author is Ingeborg Volan, communications advisor and social media strategist with Gambit Hill+Knowlton.

I have been socializing online since before the term “social media” was coined; let’s just say it was in the Dark Ages of the Internet. In a more professional setting, I came across social media while working as an associate director at the Norwegian Institute of Journalism (I have a shady journalistic past). Today, I do research, strategic marketing and social media consulting and loads of public speaking on various subjects under the “Internet and communications” umbrella.

Why Social Media Nordic?

Being of a nerdy and inquisitive nature, I do not narrow the scope of my blogging too much. There are just too many areas of interest to me. But I have taken the Nordic approach, since I believe we Norsemen tend to take a US- and UK-centric approach to studying social media, when we could be learning just as much from one another.

Some of the subjects the blog will cover:

• Social media marketing
• Social media communications
• Open government/social media in the public sector
• Statistics on the use of technology and social media in Northern Europe

I write this blog in English because I strongly believe that the use of social media in Scandinavia should be of interest to the not-so-Nordic parts of the world. Until now, few Scandinavians have bothered to convey this to the rest of the world in a non-Scandinavian language.

Being Norwegian myself, there is a very real danger that I will write more on social media use in Norway than anything else. But I try to keep up with developments in our neighboring countries. If you come across anything you feel I should mention, I welcome your tips and suggestions with arms wide open. Tweet or email me, or leave a hint in the comments section. Thanks!