Recent statistics reveal near-explosive growth for Twitter in Sweden, Denmark, and Norway. The social network might just get too big to ignore anymore.
Twitter has long been described as “small, but elite” – a networking tool for the chattering classes consisting mainly of journalists, politicians, and business professionals. Not so anymore:
- More than half of Sweden’s near 300.000 Twitter accounts have been created during the past year, according to the Swedish Twitter census released by Intellecta Corporate today. The number of accounts has tripled since the last census a year ago, and more than half of the accounts have tweeted in the last month.
- Twitter in Norway has doubled in size over the past two years, and now counts 11 percent of the population among the users. 410.000 Norwegians logged on weekly in the first quarter of 2012, according to stats from analytics agency TNS Gallup released last week.
- In Denmark, the number of Twitter accounts is almost doubled from late 2010 to the end of 2011, according to this beautiful infographic by Atcore and Overskrift.dk.
Kids lead the way
The statistics say little about possible reasons for Twitter’s growth over the past year. I can really only speak for the Norwegian Twitterverse, but my impression is that Twitter has gone mainstream. Younger users (under 30 y.o.) account for the majority of new users.
One contributing factor may be local celebrities’ use of the social network. National broadcasters NRK and TV2 have also embraced Twitter, particularly in their sports coverage. And national and international media have brought stories of Twitter as the arena for following international stars from various arenas – music, movies, sports, or politics.
Whatever the reasons for the recent growth spurt, Twitter is obviously a network worth keeping an eye on in the Nordics. I’ll keep my eye out for new data from Finland and Iceland as well.
In the meantime, enjoy this really interesting and fun graph from the Swedish Twitter census, where you can search for different Twitter users and see their place in the national Twitter hierarchy. Enjoy!
(Thanks to the wonderful Hanne Klintøe for sending me the Danish infographic!)
Congratulations are in order! Sweden’s crown princess Victoria gave birth to a tiny princess this morning. The newborn princess is second in line to the Swedish throne.
Unsurprisingly, social media in Sweden – and the rest of the Nordics – have been abuzz with royal news all day. But perhaps more surprisingly, the picture everyone has been waiting for was first released on Facebook, not to the press.
The Swedish court posted a low-key picture of the small family on their Facebook page just before the princess Victoria, prince Daniel and their daughter (whose name has not been announced yet) left the hospital and returned to their home at Haga castle.
By nightfall, the post has received more than 5,000 comments, 23,000 likes and has been shared 3500 times.
Congratulations to the Swedish people, whose princess has certainly been born into a social media savvy royal family!
Last weekend, the Norwegian crown princess Mette-Marit’s Twitter debut got a mention here on Socialmedianordic.com.
In the days following her Twitter debut, the crown princess’ social media use has met some serious discussion in Norway. First, a lot of Norway’s established Twitter users couldn’t agree on whether the royal Twitter profile was real or fake.
When national news giant VG wrote an article on the royal Twitter debut, however, that debate was more or less silenced. But then, national PR experts got involved in a debate on whether or not the princess is elitist on Twitter in the same newspaper (in Norwegian).
And finally, the Twitter-sceptics’ prophecy appears to have fulfilled itself: Now a fake Twitter profile for the crown princess, @clownprincessmm, has seen the light of day. I doubt that anyone will doubt the authenticity of this fake profile (doubting its fakeness seems… unlikely), and I suppose getting an online copy is the final welcome and inclusion into Norwegian Twitter elite?
So, Twitter sceptics: I guess you should be careful what you wish for. It apparently can – and will – come true.